Business boosting through sentiment analysis using Artificial Intelligence approach

Alim Al Ayub Ahmed (), Sugandha Agarwal (), IMade Gede Ariestova Kurniawan (), Samuel P. D. Anantadjaya () and Chitra Krishnan ()
Additional contact information
Sugandha Agarwal: European International College
IMade Gede Ariestova Kurniawan: Universitas Teknologi Yogyakarta
Samuel P. D. Anantadjaya: International Univ Liaison Indonesia, BSD City
Chitra Krishnan: Amity University

International Journal of System Assurance Engineering and Management, 2022, vol. 13, issue 1, No 70, 699-709

Abstract: Abstract In the recent years, Artificial Intelligence has conquered every field whether it is health sector, financial sector, satellite system, farming sector and many more. Artificial Intelligence has enhanced the performance of all these sectors. In this paper, the focus will be on business performance and the AI methods will be applied in the form of machine learning and deep learning. This paper will present how Artificial Intelligence has enhance the business through the sentiment analysis. The work has also discussed the sentiment analysis approach for the business applications. The paper has covered all the aspects with respect to artificial intelligence in the business domain with its advantages for enhancing the performance of the business. The work has also described the natural language processing for performing the sentiment analysis through which business performance can be boosted.

Keywords: Machine learning; Deep learning; Financial sector; Energy sector; Natural language processing; Retail industry; Business application (search for similar items in EconPapers)
Date: 2022
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Citations: View citations in EconPapers (1)

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DOI: 10.1007/s13198-021-01594-x

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