Current global green marketing standard: changing market and company branding

Namita Rajput (), Urvashi Sharma (), Baljeet Kaur (), Prabha Rani (), Korakod Tongkachok () and Venkata Harshavardhan Reddy Dornadula ()
Additional contact information
Namita Rajput: University of Delhi
Urvashi Sharma: University of Delhi, Delhi
Baljeet Kaur: University of Delhi
Prabha Rani: University of Delhi
Korakod Tongkachok: Thaksin University
Venkata Harshavardhan Reddy Dornadula: Cloud Varsity TIME

International Journal of System Assurance Engineering and Management, 2022, vol. 13, issue 1, No 73, 727-735

Abstract: Abstract This research focuses on the function and benefits of eco-friendly marketing, particularly in the Indian market. A green marketing strategy encourages firms to use environmental inputs to create new, better goods and services, which helps them expand into new markets and earn more money while also giving them a competitive edge over those firms that do not care about the environment. Marketing managers and company owners may utilize the findings of this research to help their companies grow using green marketing strategies. The aim of this research work is to promote the salient features of green marketing. These features can be very helpful in developing green businesses which can contribute largely to the environment as well as in promoting the eco-friendly marketing strategies. As a result of this study, consumers will be more informed about the newest green marketing techniques and will try to improve their living hood as well as environment.

Keywords: Green marketing; Go green; Marketing strategies; Environmental marketing; Ecological marketing; Sustainability; Green goals; Waste to resource economy (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

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DOI: 10.1007/s13198-021-01604-y

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