Quality assurance of academic websites using usability testing: an experimental study with AHP

Sharmistha Roy (), Prasant Kumar Pattnaik () and Rajib Mall ()
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Sharmistha Roy: KIIT University
Prasant Kumar Pattnaik: KIIT University
Rajib Mall: IIT Kharagpur

International Journal of System Assurance Engineering and Management, 2017, vol. 8, issue 1, No 1, 11 pages

Abstract: Abstract Considering the competitive business scenario of the IT world, websites are the key aspect for satisfying the user’s demands. Thus, usability evaluation is the hidden measure to succeed in this competitive environment. Measuring user satisfaction is a hindering job because of lack of appropriate methodologies. This paper addresses these issues by considering AHP based usability evaluation technique to measure the usability score of a website. The proposed methodology evaluates user satisfaction for three different websites based on feedback mechanism for different usability attributes. Feedback is collected using Questionnaire methodology. AHP is a multi-criteria decision making algorithm that proves to be the reliable way for the user to make a decision for choosing the best website that fulfills user satisfaction.

Keywords: Usability; Websites; AHP; Usability score (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (4)

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DOI: 10.1007/s13198-016-0436-0

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