Fear of Online Consumer Identity Theft: Cross-Country Application and Short Scale Development

Gianfranco Walsh (), Edward Shiu (), Louise Hassan (), Patrick Hille () and Ikuo Takahashi ()
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Gianfranco Walsh: Friedrich-Schiller University of Jena
Louise Hassan: Bangor University
Patrick Hille: Friedrich-Schiller University of Jena
Ikuo Takahashi: Keio University

Information Systems Frontiers, 2019, vol. 21, issue 6, No 5, 1264 pages

Abstract: Abstract The growing internationalization of electronic commerce demands the establishment of the cross-national validity of theoretical concepts. An important concept in e-commerce is consumers’ fear of online identity theft (FOIT), which impedes consumers’ willingness to engage in online transactions and can negatively affect e-commerce revenues. The present study validates the consumer FOIT scale developed in Germany by Hille et al. (2015) in a cross-cultural setting and proposes an abbreviated version of the scale, which is approximately 35% shorter than the original. Established validation procedures with samples of online consumers from Germany, the United States, and Japan demonstrate the reliability, validity, and cross-national applicability of the short FOIT scale. In particular, this study extends Hille et al. (2015) research by examining and revealing the impact of FOIT on consumers’ prevention-focused responses. This research offers implications for both research and e-commerce managers.

Keywords: Cross-cultural scale validation; Fear of online identity theft; Prevention-focused responses; E-commerce (search for similar items in EconPapers)
Date: 2019
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Citations: View citations in EconPapers (3)

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DOI: 10.1007/s10796-019-09958-2

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