Digital Nudging in Social Media Disaster Communication

Milad Mirbabaie (), Christian Ehnis (), Stefan Stieglitz (), Deborah Bunker () and Tanja Rose ()
Additional contact information
Milad Mirbabaie: University of Bremen
Christian Ehnis: The University of Sydney
Stefan Stieglitz: University of Duisburg-Essen
Deborah Bunker: The University of Sydney
Tanja Rose: University of Duisburg-Essen

Information Systems Frontiers, 2021, vol. 23, issue 5, No 3, 1097-1113

Abstract: Abstract Social media has become an important channel of communication in emergency and disaster management. Emergency Management Agencies can distribute helpful and important information to the general public and also gather information to enrich their management efforts. This, however, remains challenging since several communication-related barriers occur. This study investigates how the concept of Nudging, a form of behaviour adjustment, can be applied to address these barriers. A Systematic Literature Review and qualitative social media data analysis methods were applied to explore the potential of digital nudges on social media. Twelve forms of digital nudges could be identified in the data that influenced the visibility of the messages they occurred in. The results suggest that Digital Nudging on Social Media is a promising approach to use in emergency and disaster communication.

Keywords: Digital nudging; Social media; Disaster communication; Emergency management (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

Downloads: (external link)
http://link.springer.com/10.1007/s10796-020-10062-z Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:infosf:v:23:y:2021:i:5:d:10.1007_s10796-020-10062-z

Ordering information: This journal article can be ordered from
http://www.springer.com/journal/10796

DOI: 10.1007/s10796-020-10062-z

Access Statistics for this article

Information Systems Frontiers is currently edited by Ram Ramesh and Raghav Rao

More articles in Information Systems Frontiers from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().