Authenticity in Objects and Activities: Determinants of Satisfaction with Virtual Reality Experiences of Heritage and Non-Heritage Tourism Sites

Kichan Nam (), Christopher S. Dutt () and Jeff Baker ()
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Kichan Nam: American University of Sharjah
Christopher S. Dutt: Al Rayyan International University College, Doha, Qatar & Emirates Academy of Hospitality Management
Jeff Baker: American University of Sharjah

Information Systems Frontiers, 2023, vol. 25, issue 3, No 15, 1219-1237

Abstract: Abstract Virtual Reality (VR) is becoming an increasingly important technology in a host of industries, including tourism. VR can provide virtual experiences before, during, or in lieu of real-world visits to tourism sites. Hence, providing authentic experiences is essential to satisfy guests with the site and technology. This study analyzes survey data using PLS to identify the determinants of satisfaction with non-immersive VR experiences of heritage and non-heritage tourism sites. Results from 193 subjects reveal the linkages between system quality, object-related authenticity, activity-related authenticity, and presence, as well their relationship with satisfaction.

Keywords: Virtual reality (VR); Tourism; Heritage; Non-heritage; System quality; Authenticity; Presence; Satisfaction (search for similar items in EconPapers)
Date: 2023
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DOI: 10.1007/s10796-022-10286-1

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