A Meta-Analytic Structural Equation Model for Understanding Social Commerce Adoption

Yogesh K Dwivedi (), Elvira Ismagilova (), Prianka Sarker (), Anand Jeyaraj (), Yassine Jadil and Laurie Hughes ()
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Yogesh K Dwivedi: Swansea University
Elvira Ismagilova: University of Bradford
Prianka Sarker: Swansea University
Anand Jeyaraj: Wright State University
Laurie Hughes: Swansea University

Information Systems Frontiers, 2023, vol. 25, issue 4, No 8, 1437 pages

Abstract: Abstract Social commerce (s-commerce) has gained prominence with advances in social media and social networking technologies over the last decade. Prior research has employed diverse theoretical perspectives to understand and explain consumer behavior within s-commerce but has also produced inconsistent results. This study integrates different theoretical perspectives including trust, social support, and social presence. The research portrays an integrated research model involving factors that impact behavioral intention and use behavior of s-commerce consumers whilst synthesizing prior empirical findings. A meta-analytic structural equation modeling (MASEM) method was used to synthesize 189 findings reported in 68 s-commerce studies and to analyze the structural model. Our findings show that trust and informational support have positive effects on behavioral intention while trust and emotional support have positive effects on use behavior. Furthermore, our findings highlight that behavioral intention influences use behavior and mediates the effect of trust and informational support on use behavior. The implications for research and practice are discussed in detail.

Keywords: S-commerce; Behavioral intention; Use behavior; MASEM (search for similar items in EconPapers)
Date: 2023
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DOI: 10.1007/s10796-021-10172-2

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