Customers perspectives on adoption of cloud computing in banking sector

Shahla Asadi (), Mehrbakhsh Nilashi (), Abd Razak Che Husin and Elaheh Yadegaridehkordi
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Shahla Asadi: Universiti Teknologi Malaysia
Mehrbakhsh Nilashi: Universiti Teknologi Malaysia
Abd Razak Che Husin: Universiti Teknologi Malaysia
Elaheh Yadegaridehkordi: Universiti Teknologi Malaysia

Information Technology and Management, 2017, vol. 18, issue 4, No 5, 305-330

Abstract: Abstract The advent of cloud computing has transformed the role of the Internet in many businesses and organizations. Currently, banks are increasingly adopting cloud technologies to fulfil their varied purposes and to create a flexible and agile banking environment that can quickly respond to new business needs. However, past studies tend to focus more on the adoption issues of cloud computing from the organizational perspective with little attention paid on the users’ view of these cloud-based services. Therefore, this paper attempts to investigate the factors influencing cloud computing adoption in the banking sector from the customers’ perspective and to propose an adoption model for this purpose. The model is mainly developed based on the TAM-diffusion theory model (TAM-DTM) with the introduction of three new constructs namely trust, cost, and security and privacy. Questionnaires were randomly distributed to 162 bank customers in Malaysia. Survey data were analyzed using the partial least squares (PLS) method while SmartPLS was used to test the hypotheses and to validate the proposed model. The results suggest that trust, cost, and security and privacy can be successfully integrated within the TAM-TDM. The security and privacy constructs exhibited strong positive influence on perceived ease of use, perceived usefulness, and trust. The study concludes that perceived usefulness, perceived ease of use, cost, attitudes toward cloud and trust significantly influence users’ behavioral intention to adopt cloud computing. Thus, the finding of this study will enable banks to focus more on customer perspectives on cloud-based applications and identify their attitude towards their adoption.

Keywords: Banking sector; Customer perspective; Cloud computing; TAM-diffusion theory model (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (12)

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DOI: 10.1007/s10799-016-0270-8

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