‘Authentic but not too much’: exploring perceptions of authenticity of virtual tourism

Paolo Mura (), Rokhshad Tavakoli () and Saeed Pahlevan Sharif ()
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Paolo Mura: School of Hospitality, Tourism and Culinary Arts
Rokhshad Tavakoli: Sunway University
Saeed Pahlevan Sharif: Taylor’s Business School

Information Technology & Tourism, 2017, vol. 17, issue 2, No 2, 145-159

Abstract: Abstract Virtual tourism and authenticity are concepts amply discussed by tourism scholars. Yet, limited empirical studies have explored perceptions of authenticity of virtual tourism. This paper attempts to fill this gap existing in the body of knowledge as it provides an insight into perceptions of virtual tourism and authenticity. Driven by an interpretivist paradigm, twenty in-depth, online interviews were conducted with a group of tourism students studying in a Malaysian private university. The findings show that while virtual tourism was not perceived as totally inauthentic, the participants conceived corporeal and sensorial involvements as crucial components to experience authenticity in tourism settings.

Keywords: Virtual tourism; Authenticity; Tourist behavior; Qualitative research (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (6)

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DOI: 10.1007/s40558-016-0059-y

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