Effects of flow on young Chinese consumers’ purchase intention: a study of e-servicescape in hotel booking context

Dan Huang, Zhiyong Li (), Jian Mou () and Xinyi Liu
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Dan Huang: Sichuan University
Zhiyong Li: Sichuan University
Jian Mou: Xidian University
Xinyi Liu: Sichuan University

Information Technology & Tourism, 2017, vol. 17, issue 2, No 5, 203-228

Abstract: Abstract Consumers are increasingly booking hotels online, it is crucial for hotel marketers and online travel agents to understand how the online servicescape affects consumers’ online behaviors. The primary objective of this study is to explore how e-servicescape of online hotel booking website affects consumers’ behavior by developing a research model. 439 samples were collected from consumers who used the online hotel booking websites recently. We found that e-servicescape influences consumers’ flow experience and positive affect. Furthermore, flow experience prompts positive affect which in turn, impacts consumers’ behavioral intention. Moreover, flow experience mediates positive affect indirectly influence behavioral intention.

Keywords: e-servicescape; Flow experience; Positive affect; Hotel booking (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (11)

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DOI: 10.1007/s40558-016-0073-0

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