Dynamics of digital tourism’s consumers in the EU

Luis Manuel Ruiz-Gómez (), Julio Navío-Marco () and Luisa Fernanda Rodríguez-Hevía ()
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Luis Manuel Ruiz-Gómez: UNED
Julio Navío-Marco: UNED
Luisa Fernanda Rodríguez-Hevía: Alfonso X El Sabio University

Information Technology & Tourism, 2018, vol. 20, issue 1, No 4, 59-81

Abstract: Abstract This article examines the effects of the new e-citizens’ digital skills in their behaviour as e-tourists. It analyses how European digital citizens behave in digital tourism, and whether there are any geographical differences. We have observed that the most influential factor for these e-Tourism activities is having made purchases via the Internet in the past 12 months. Differences have been detected between the more developed and less developed areas of Europe, which could indicate a digital divide. Therefore, the results indicate divergent behaviour patterns in digital travel and accommodation, as well as divergent trends in different EU geographical areas.

Keywords: Internet; ICT; eTourism; Consumer behaviour; EU; Digital tourism (search for similar items in EconPapers)
Date: 2018
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DOI: 10.1007/s40558-018-0124-9

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