e-Tourism beyond COVID-19: a call for transformative research

Ulrike Gretzel (), Matthias Fuchs (), Rodolfo Baggio, Wolfram Hoepken (), Rob Law (), Julia Neidhardt (), Juho Pesonen (), Markus Zanker () and Zheng Xiang ()
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Ulrike Gretzel: University of Southern California
Matthias Fuchs: Mid-Sweden University
Wolfram Hoepken: Ravensburg-Weingarten University
Rob Law: The Hong Kong Polytechnic University
Julia Neidhardt: Vienna University of Technology
Juho Pesonen: University of Eastern Finland
Markus Zanker: Free University of Bozen-Bolzano
Zheng Xiang: Virginia Tech

Information Technology & Tourism, 2020, vol. 22, issue 2, No 1, 187-203

Abstract: Abstract This viewpoint article argues that the impacts of the novel coronavirus COVID-19 call for transformative e-Tourism research. We are at a crossroads where one road takes us to e-Tourism as it was before the crisis, whereas the other holds the potential to transform e-Tourism. To realize this potential, e-Tourism research needs to challenge existing paradigms and critically evaluate its ontological and epistemological foundations. In light of the paramount importance to rethink contemporary science, growth, and technology paradigms, we present six pillars to guide scholars in their efforts to transform e-Tourism through their research, including historicity, reflexivity, equity, transparency, plurality, and creativity. We conclude the paper with a call to the e-Tourism research community to embrace transformative research.

Keywords: Transformative research; COVID-19; e-Tourism; Research paradigm; Technology paradigm; Growth paradigm (search for similar items in EconPapers)
Date: 2020
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Citations: View citations in EconPapers (46)

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DOI: 10.1007/s40558-020-00181-3

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