Risk-taking for entrepreneurial new entry: risk-taking dimensions and contingencies

Zhaoyang Guo () and Wei Jiang ()
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Zhaoyang Guo: Xiamen University
Wei Jiang: Xiamen University

International Entrepreneurship and Management Journal, 2020, vol. 16, issue 2, No 16, 739-781

Abstract: Abstract Ambiguity remains in the literature regarding risk-taking conceptualisation and its association with the firm performance of new product entry. We unpack risk-taking into two dimensions: sensing risk-taking that manifests in a firm’s activities to identify and/or create new opportunities and seizing risk-taking that reflects activities of development and commercialisation to address identified opportunities. We argue that the two dimensions are conceptually distinct but interrelated. Using multi-sourced survey data for 186 Chinese manufacturing firms, we find that a focal firm’s new product success benefits most from adopting a concurrently high level of sensing risk-taking and seizing risk-taking when market growth is high but a high level of sensing risk-taking with a low level of seizing risk-taking when market growth is low.

Keywords: Risk-taking; Opportunity sensing; Opportunity seizing; New product success; Entrepreneurial orientation; New entry (search for similar items in EconPapers)
Date: 2020
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DOI: 10.1007/s11365-019-00567-8

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