Innovation orientation and long-term performance: The mediating role of market perception capability

Antonia Mohedano-Suanes (), María-Ángeles Revilla-Camacho () and Dolores Garzón ()
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Antonia Mohedano-Suanes: Universidad de Valencia
María-Ángeles Revilla-Camacho: Universidad de Sevilla
Dolores Garzón: Universidad de Valencia

International Entrepreneurship and Management Journal, 2021, vol. 17, issue 2, No 11, 757 pages

Abstract: Abstract This paper examines the relationship between the orientation towards innovation of SMEs and long-term performance, considering market perception capability as a mediating variable. This research topic is important because it can provide a better understanding of the relationship between innovation orientation and performance, since most of the previous papers that have analyzed this relationship have done so from a short-term perspective. But the effect of innovation orientation on performance may not be immediate and short-term, but long-term, and may be influenced by the company’s ability to develop marketing capabilities. A sample of 77 independent hotels is taken for empirical contrast and a system of structural equations is modelled using the Partial Least Squares (PLS) technique. The results show that the company’s capacity to understand the market in which it operates functions as a mechanism that intervenes in the relationship between innovation orientation and long-term result, with a mediating effect that explains the positive effect of innovation orientation on the long-term results.

Keywords: Innovation orientation; Long-term performance; Market perception capability; Hotel industry; SMEs (search for similar items in EconPapers)
Date: 2021
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Citations: View citations in EconPapers (3)

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DOI: 10.1007/s11365-020-00736-0

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