What motivates an individual to make donations of money and / or goods?

Emerson Mainardes, Rozélia Laurett (), Nívea Coelho Pereira Degasperi () and Sarah Venturim Lasso ()
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Rozélia Laurett: FUCAPE Business School
Nívea Coelho Pereira Degasperi: FUCAPE Business School
Sarah Venturim Lasso: FUCAPE Business School

International Review on Public and Nonprofit Marketing, 2016, vol. 13, issue 1, No 6, 99 pages

Abstract: Abstract The objective of this research was to identify what the personal characteristics are that lead individuals to make a donation of money and / or goods. To accomplish this objective, the literature was reviewed and 57 variables were identified that were related to personal characteristics explaining the donation of money and / or goods behavior. These variables were grouped into four factors and resulted in the proposal of a model that was later tested with 22 individual donors who make frequent donations of money and / or goods. This research was characterized as exploratory and qualitative. Data were collected from -semistructured interviews, recorded and then transcribed and analyzed using the Atlas.ti software. It was concluded that the proposed model from the personal characteristics, composed of four factors (demographic, socioeconomic, psychological and behavioral), was evidenced by the interviewees and a new variable has been identified and added to the demographic factor, the variable “be healthy.”

Keywords: Philanthropy; Money and goods donation; Personal characteristics (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (4)

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DOI: 10.1007/s12208-015-0145-4

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