Analysis of the impact of length of stay on the quality of service experience, satisfaction and loyalty

Carmen Pérez-Cabañero (), Amparo Cervera-Taulet () and Walesska Schlesinger ()
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Carmen Pérez-Cabañero: University of Valencia
Amparo Cervera-Taulet: University of Valencia
Walesska Schlesinger: University of Valencia

International Review on Public and Nonprofit Marketing, 2017, vol. 14, issue 2, No 6, 253-268

Abstract: Abstract Although length of stay is a relevant variable in destination management, little research has been produced connecting it with tourists’ post-consumption behaviour. This research compares the post-consumption behaviour of same-day visitors with overnight tourists in a sample of 398 domestic vacationers at two Mediterranean heritage-and-beach destinations. Although economic research on length of stay posits that there are destination benefits in longer stays, same-day visitors score higher in most of the post-consumption variables under study. Significant differences arise in hedonic aspects of the tourist experience and destination loyalty. Thus, we propose that length of stay can be used as a segmentation variable. Furthermore, destination management organisations need to consider length of stay when designing tourism policies. The tourist product and communication strategies might be adapted to different vacation durations.

Keywords: Length of stay; Same-day visitors; Quality of the service experience; Satisfaction; Loyalty (search for similar items in EconPapers)
Date: 2017
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DOI: 10.1007/s12208-016-0172-9

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