Image transference from product branding to place branding: The case study of Marinha Grande Mglass

António Zevedo ()

International Review on Public and Nonprofit Marketing, 2004, vol. 1, issue 2, 111 pages

Keywords: Destination branding; place marketing; image transference; industrial tourism; case study; Marca de destino; marketing de lugares; transferencia de imagen; turismo industrial; estudio de caso (search for similar items in EconPapers)
Date: 2004
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Citations: View citations in EconPapers (4)

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DOI: 10.1007/BF02896629

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