Can nudges save lives?

Fumio Ohtake

The Japanese Economic Review, 2022, vol. 73, issue 2, No 2, 245-268

Abstract: Abstract To assess the promotion of life saving behaviors and determine the sustainability of nudge message effects, this paper examines nudges that promote evacuation during heavy rainfall, preventative COVID-19 infection behaviors, and COVID-19 vaccination. The results showed that altruistic gain messages may have more sustained effects than others in promoting both evacuation during heavy rainfall and contact reduction behaviors as a measure against COVID-19 infection. Specifically, social influence nudges that use a gain frame to convey that a person’s behavior promotes the behavior of others are effective for both heavy rainfall evacuations and encouraging COVID-19 vaccination.

Keywords: Nudge; Heavy rainfall evacuations; Infectious diseases; COVID-19; Behavioral Economics (search for similar items in EconPapers)
Date: 2022
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DOI: 10.1007/s42973-021-00095-7

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