Strategic orientation and performance of SMEs in Nigeria: moderating role of competitive intensity

Monica Clarkson Gajere ()
Additional contact information
Monica Clarkson Gajere: University of Jos

Journal of Global Entrepreneurship Research, 2023, vol. 13, issue 1, 1-13

Abstract: Abstract Small and medium scale enterprises (SMEs) are an important framework for promoting economic prosperity and wealth creation. Despite their importance as instruments of economic growth and development, the performance of SMEs in Nigeria has over time continued to decline with an attendant impact on the country’s development. This study was conducted to examine whether strategic orientation and its dimensions of market, learning, and entrepreneurial orientations improve the performance of SMEs. Also, the study examined whether competitive intensity moderates these relationships. The study employed a cross-sectional research design on a sample of 213 SMEs in Nigeria. PLS-SEM was used as the tool for data analysis while the validity of the measurement instruments was tested and found satisfactory. The study found that only the market orientation dimension contributes to the performance of SMEs in Nigeria while learning and entrepreneurial dimensions failed to predict performance. Competitive intensity also failed to moderate the relationship between strategic orientation and the performance of SMEs in Nigeria. The theoretical and practical implications of the study were then presented.

Keywords: Strategic orientation; Market orientation; Learning orientation; Entrepreneurial orientation; Competitive intensity; Firm performance (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://link.springer.com/10.1007/s40497-023-00347-3 Abstract (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:jglont:v:13:y:2023:i:1:d:10.1007_s40497-023-00347-3

Ordering information: This journal article can be ordered from
http://www.springer. ... urship/journal/40497

DOI: 10.1007/s40497-023-00347-3

Access Statistics for this article

Journal of Global Entrepreneurship Research is currently edited by Nezameddin Faghih

More articles in Journal of Global Entrepreneurship Research from Springer, UNESCO Chair in Entrepreneurship
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().