Analysis of employee commitment, creativity, and intrapreneurship in Tunisian public enterprises: the influence of gender and marital status

Fitouri Mohamed () and Samia Karoui Zouaoui
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Fitouri Mohamed: University of Monastir
Samia Karoui Zouaoui: University of Tunis El Manar

Journal of Global Entrepreneurship Research, 2025, vol. 15, issue 1, 1-14

Abstract: Abstract In the pursuit of advancing corporate social responsibility and various dimensions of intrapreneurship, this study investigates strategies to nurture employees’ creativity and dedication in the workplace, encompassing innovation, proactivity, and risk-taking behaviors. Employing artificial neural networks (ANN) and structural equation modeling, we analyze survey data collected from workers in Tunisian public sector enterprises. In total, we sampled 500 employees, collecting 300 responses for the empirical study. Additionally, sensitivity analysis reveals noteworthy distinctions: single men and women hold a higher regard for CSR compared to their married counterparts, reinforcing the importance of considering marital status in CSR initiatives. The primary objective of this study is to establish a comprehensive research model elucidating how CSR-supportive measures influence employee outcomes, encompassing organizational commitment, individual work commitment, and creative contributions. This research endeavors to offer valuable insights to public enterprise managers, facilitating a precise understanding of strategies to enhance employee commitment at both the organizational and individual levels. Experts concur that when public enterprise employees perceive their management implementing creative and CSR-supporting initiatives, their commitment to the organization intensifies. In addition to enriching existing resource-based and commitment theories, this study provides practical guidance for human resource management in the context of public sector enterprises.

Keywords: Employee commitment; Creativity; Intrapreneurship; Gender; Marital status; Tunisian public enterprises (search for similar items in EconPapers)
Date: 2025
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DOI: 10.1007/s40497-025-00425-8

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