The future of in-store technology

Dhruv Grewal (), Stephanie M. Noble (), Anne L. Roggeveen () and Jens Nordfalt ()
Additional contact information
Dhruv Grewal: Babson College
Stephanie M. Noble: University of Tennessee
Anne L. Roggeveen: Babson College
Jens Nordfalt: University of Bath

Journal of the Academy of Marketing Science, 2020, vol. 48, issue 1, No 7, 96-113

Abstract: Abstract This paper introduces a conceptual framework for understanding new and futuristic in-store technology infusions. First, we develop a 2 × 2 typology of different innovative and futuristic technologies focusing on their level of convenience and social presence for the consumer. Next, we offer a series of propositions based on the idea that convenience and social presence can trigger vividness by enhancing consumer involvement, imagery, and elaboration, which ultimately leads to enhanced sales. Finally, the paper then focuses on four moderating areas—consumer traits, product/service dimensions, mental models and social networks—to understand how they might impact the vividness experienced via the technology.

Keywords: In-store technology; Convenience; Social presence; Retailing; Services (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (85)

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DOI: 10.1007/s11747-019-00697-z

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