The future of technology and marketing: a multidisciplinary perspective

Dhruv Grewal (), John Hulland (), Praveen K. Kopalle () and Elena Karahanna ()
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Dhruv Grewal: Babson College
John Hulland: University of Georgia
Praveen K. Kopalle: Dartmouth College
Elena Karahanna: University of Georgia

Journal of the Academy of Marketing Science, 2020, vol. 48, issue 1, No 1, 8 pages

Date: 2020
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DOI: 10.1007/s11747-019-00711-4

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