The Journal of the Academy of Marketing Science at 50: A historical analysis

Abhishek Borah (), Francesca Bonetti (), Angelito Calma () and José Martí-Parreño ()
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Abhishek Borah: INSEAD
Francesca Bonetti: Fashion Business School, London College of Fashion, University of the Arts London
Angelito Calma: University of Melbourne
José Martí-Parreño: Universidad Internacional de Valencia-VIU

Journal of the Academy of Marketing Science, 2023, vol. 51, issue 1, No 12, 222-243

Abstract: Abstract The Journal of the Academy of Marketing Science (JAMS) is completing 50 years of publication in 2022. This paper attempts to pay homage to this milestone, demonstrating that JAMS has remained true to its mission, while simultaneously staying current by adapting to the rapidly changing times. Using a multi-method approach (Latent Dirichlet Allocation, Semantic Analysis, and Bibliometric Analysis), we analyze topics and thematic areas, research communities, and their evolution. We identify fifteen main research topics over time (including Firm Performance, Survey Research, Models and Analytical Approaches, Marketing Theory, Sales Management, Marketing Mix, Customer Service, Firm Strategy, Branding, Social Issues and Ethics, Customer Relationship Management, Shopping and Distribution, Channels, Consumer Behavior, and Marketing Communications), along with three central research communities (Advertising, Marketing Strategy, and Customer Satisfaction), which characterize the intellectual structure of the journal. Our analysis also looks at both declining and emerging research interests, suggesting where JAMS could be heading in the future.

Keywords: Bibliometric analysis; Historical analysis; Literature review; Latent Dirichlet allocation (LDA); NVivo; SciMat; Network analysis (search for similar items in EconPapers)
Date: 2023
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Citations: View citations in EconPapers (1)

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DOI: 10.1007/s11747-022-00905-3

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