Market and learning orientation in times of turbulence: relevance questioned? An analysis using a multi-case study

Jesús Cambra-Fierro (), Susan Hart (), Yolanda Polo-Redondo () and Ana Fuster-Mur ()

Quality & Quantity: International Journal of Methodology, 2012, vol. 46, issue 3, 855-871

Keywords: Market Orientation (MO); Learning Orientation (LO); Strategy; Performance; Multi-case study; Spain (search for similar items in EconPapers)
Date: 2012
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Citations: View citations in EconPapers (5)

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DOI: 10.1007/s11135-011-9429-x

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