Participation in crowdfunding among users of collaborative platforms: the role of innovativeness and social capital

Cayetano Medina-Molina (), Manuel Rey-Moreno (), J. Augusto Felício () and Inmaculada Romano Paguillo ()
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Cayetano Medina-Molina: Centro Universitario San Isidoro
Manuel Rey-Moreno: Universidad Sevilla
J. Augusto Felício: University of Lisbon
Inmaculada Romano Paguillo: Centro Universitario San Isidoro

Review of Managerial Science, 2019, vol. 13, issue 3, No 2, 529-543

Abstract: Abstract This work aims to elucidate the profile of participants in crowdfunding initiatives among users of collaborative platforms, considering them as agents with a high likelihood of taking part in these initiatives due to being users of digital services. This delimitation is performed by investigating the link between two intrinsic factors (innovativeness and social capital) and participation in crowdfunding initiatives. After the analysis of a sample generated by the Sociological Research Centre (CIS) of 422 users of collaborative platforms, it is found that the two intrinsic factors analyzed are linked with participation in crowdfunding initiatives. Moreover, differentiation in participation among users of collaborative platforms corresponds to the adoption of new services (higher for crowdfunding participants) and bridging social capital (lower for crowdfunding participants). The results obtained suggest incorporation of crowdfunding projects in vertical thematic financial platforms to take advantage of the effect of social capital and innovative capacity to increase participation and maintain diversity of effective financing formulas.

Keywords: Multi-sided platform; Crowdfunding; Intrinsic factors; Innovativeness; Social capital (search for similar items in EconPapers)
JEL-codes: M13 M31 O33 (search for similar items in EconPapers)
Date: 2019
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Citations: View citations in EconPapers (9)

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DOI: 10.1007/s11846-019-00329-4

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