Strategic agility, openness and performance: a mixed method comparative analysis of firms operating in developed and emerging markets

Demetris Vrontis (), Jaroslav Belas (), Alkis Thrassou (), Gabriele Santoro () and Michael Christofi ()
Additional contact information
Demetris Vrontis: University of Nicosia
Jaroslav Belas: Tomas Bata University in Zlín
Alkis Thrassou: University of Nicosia
Gabriele Santoro: Tomas Bata University in Zlín
Michael Christofi: Cyprus University of Technology

Review of Managerial Science, 2023, vol. 17, issue 4, No 8, 1365-1398

Abstract: Abstract This research delineates the relationship between strategic agility and performance, and proposes openness as a requisite means to fostering agility and enhancing performance. Methodologically, the research follows the pragmatist paradigm through a mixed-method research design, incorporating three separate studies. These comprise a CEO-based survey on foreign firms operating in emerging markets, a CEO-based survey on firms operating in developed countries, and CEO interviews, all of which are complimented by auxiliary instruments of secondary data and an expert panel. The research finds that strategic agility is vital for firms’ performance in both developed and developing markets. Moreover, we found that while search depth amplifies the above relationship in both contexts, search breadth does it only in the context of foreign firms operating in emerging markets. The value of these findings stems from their elucidation of the role of strategic agility in emerging markets and its comparison to that of firms operating in developed countries; their insights into strategic agility’s relationship with openness; their schematic culmination into a systemically and contextually depicted framework; and their prescriptive managerial implications.

Keywords: Emerging markets; External knowledge sourcing; Strategic agility; Open innovation; Openness; Performance (search for similar items in EconPapers)
JEL-codes: L10 O31 O36 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

Downloads: (external link)
http://link.springer.com/10.1007/s11846-022-00562-4 Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:rvmgts:v:17:y:2023:i:4:d:10.1007_s11846-022-00562-4

Ordering information: This journal article can be ordered from
http://www.springer.com/business/journal/11846

DOI: 10.1007/s11846-022-00562-4

Access Statistics for this article

Review of Managerial Science is currently edited by R. Ewert and W. Kürsten

More articles in Review of Managerial Science from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().