Big data analytics management capability and firm performance: the mediating role of data-driven culture

Tugba Karaboga (), Cemal Zehir (), Ekrem Tatoglu (), H. Aykut Karaboga () and Abderaouf Bouguerra ()
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Tugba Karaboga: Yildiz Technical University
Cemal Zehir: Yildiz Technical University
Ekrem Tatoglu: Gulf University for Science & Technology
H. Aykut Karaboga: Amasya University
Abderaouf Bouguerra: Surrey Business School, University of Surrey

Review of Managerial Science, 2023, vol. 17, issue 8, No 2, 2655-2684

Abstract: Abstract The effect of big data analytics on firm performance and the effects of intermediary variables on this relationship are not yet clearly understood. Drawing on the dynamic capability view (DCV), this study investigates the mediating effect of a data-driven culture on the relationship between big data analytics management capability and firm performance (i.e., operational and financial performance). Drawing on survey data from 432 big data experts across 132 firms operating in Turkey, our findings indicate that big data analytics management capability and a data-driven culture have significant positive effects on both the operational and financial performance of a firm. In addition, a data-driven culture significantly mediates the links between big data analytics management capability and the measures of both operational and financial performance. Hence, our findings offer a valuable guide for managers utilizing big data or making big data investments to increase firm performance.

Keywords: Big data analytics capability; Data-driven culture; Dynamic capability view; Operational performance; Financial performance (search for similar items in EconPapers)
Date: 2023
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DOI: 10.1007/s11846-022-00596-8

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