Downward Social Comparison Increases Life-Satisfaction in the Giving and Volunteering Context
Yunhui Huang ()
Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, 2016, vol. 125, issue 2, 665-676
Abstract:
Using samples of U.S. residents recruited from an online subject pool, this research confirms that charitable behavior is associated with higher life-satisfaction based on a retrospective survey (Study 1). Adopting experimental manipulation, we also find that participants report higher life-satisfaction after volunteering for a downward comparable target (i.e., the poor) than helping a non-comparable target (i.e., Wikipedia). But the above effect exists only among high social-comparison individuals (Study 2). Moreover, among people high in social comparison, comparing oneself with a downward comparable target without helping can lead to a similar level of life-satisfaction as helping the target. In contrast, participants who are low in social comparison achieve higher life-satisfaction when comparing themselves to rather than helping the target (Study 3). These findings suggest that charitable giving and volunteering contributes to life-satisfaction through allowing for downward social comparison. Copyright Springer Science+Business Media Dordrecht 2016
Keywords: Giving and volunteering; Life-satisfaction; Downward social comparison (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (3)
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Persistent link: https://EconPapers.repec.org/RePEc:spr:soinre:v:125:y:2016:i:2:p:665-676
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DOI: 10.1007/s11205-014-0849-6
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