Analysis of Competition and Domination in the Market of Biologically Active Supplements in Russia

N. I. Markov ()
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N. I. Markov: Moscow State University

Studies on Russian Economic Development, 2023, vol. 34, issue 5, 640-650

Abstract: Abstract— The article provides an analysis of the dynamics of competition and dominance in the market of biologically active additives (BAA) in Russia from 2004 to 2022. The relationship between changes in the concentration of the industry and legislative acts regulating advertising and turnover of dietary supplements, as well as data on the shares of the largest manufacturers in order to identify dominant groups in the market, was analyzed. The Herfindahl–Hirschman, Linda, strength/variety (SV) matrix, and concentration ratios were used as tools. The dominant group was identified four times in the period from 2005 to 2015. It is shown that after 2010, competition in the dietary supplements market has intensified. The results of the analysis indicate similarities in the development of competition in the dietary supplements market and the drug market.

Keywords: competition analysis; economic dominance; SV matrix; Herfindahl–Hirschman index; dietary supplements; nutraceuticals (search for similar items in EconPapers)
Date: 2023
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DOI: 10.1134/S107570072305009X

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