Success in the Bottom of the Pyramid Market in Africa

Philipp von Carlowitz ()
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Philipp von Carlowitz: Reutlingen University

in SpringerBriefs in Business from Springer

Date: 2020
ISBN: 978-3-030-59068-0
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Chapters in this book:

Ch Chapter 1 Introduction

Philipp von Carlowitz

Ch Chapter 2 The Bottom of the Pyramid Concept

Philipp von Carlowitz

Ch Chapter 3 Business Models in the Bottom of the Pyramid Context

Philipp von Carlowitz

Ch Chapter 4 Political and Macroeconomic Situation in Sub-Saharan Africa

Philipp von Carlowitz

Ch Chapter 5 Healthcare System and Pharmaceutical Market in Sub-Saharan Africa

Philipp von Carlowitz

Ch Chapter 6 Pharmaceutical MNCs Addressing the BoP Market: Empirical Analysis

Philipp von Carlowitz

Ch Chapter 7 Conclusion, Conceptual Framework, and Future Research

Philipp von Carlowitz

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Persistent link: https://EconPapers.repec.org/RePEc:spr:spbrbu:978-3-030-59068-0

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DOI: 10.1007/978-3-030-59068-0

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