Digital Business and Electronic Commerce

Bernd W. Wirtz
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Bernd W. Wirtz: German University of Administrative Sciences Speyer

in Springer Texts in Business and Economics from Springer

Date: 2021
Edition: 1st ed. 2021
ISBN: 978-3-030-63482-7
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Citations: View citations in EconPapers (8)

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Chapters in this book:

Ch 1 Foundations of Digital Business

Bernd W. Wirtz

Ch 2 Mobile Business

Bernd W. Wirtz

Ch 3 Social Media Business

Bernd W. Wirtz

Ch 4 Digital Government

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Ch 5 Digital Business Technology and Regulation

Bernd W. Wirtz

Ch 6 Internet of Things

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Ch 7 Artificial Intelligence, Big Data, and Cloud Computing

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Ch 8 Digital Platforms, Sharing Economy, and Crowd Strategies

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Ch 9 Digital Ecosystem, Disintermediation, and Disruption

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Ch 10 Digital B2C Business Models

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Ch 11 Digital B2B Business Models

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Ch 12 Digital Business Strategy

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Ch 13 Digital Transformation and Digital Organization

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Ch 14 Digital Marketing and Electronic Commerce

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Ch 15 Digital Procurement

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Ch 16 Digital Business Implementation

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Ch 17 Google/Alphabet Case Study

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Ch 18 Selected Digital Case Studies

Bernd W. Wirtz

Ch 19 The Digital Future: A Brief Outlook

Bernd W. Wirtz

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DOI: 10.1007/978-3-030-63482-7

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