Innovating Authentically: Cultural Differentiation in the Animation Sector

Susan Standing () and Craig Standing ()
Additional contact information
Susan Standing: Edith Cowan University
Craig Standing: Edith Cowan University

Systemic Practice and Action Research, 2019, vol. 32, issue 5, No 4, 557-571

Abstract: Abstract This paper examines the concept of authentic innovation and the development of the animation industry in Malaysia. Authenticity is a concept that has been investigated from philosophical and institutional perspectives in the quest to explain the role of self-fulfillment and decision-making. It links with systems thinking because authenticity as a strategy requires a holistic approach since it is based upon values that influence action. The desire for authenticity can create expression outside the norms and produce innovation. We present interpretations of authenticity, explain the concept of authentic innovation and relate this to three case studies of Malaysian animation studios. We found that cultural authenticity contributed to the uniqueness of the product and was a significant factor in the success of the animations in South East Asia. Challenges for maintaining authentic innovation arise primarily from economic pressure.

Keywords: Authenticity; Culture; Developing countries; Creativity; Social media; Communication (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://link.springer.com/10.1007/s11213-018-9473-8 Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:syspar:v:32:y:2019:i:5:d:10.1007_s11213-018-9473-8

Ordering information: This journal article can be ordered from
http://www.springer.com/journal/11213

DOI: 10.1007/s11213-018-9473-8

Access Statistics for this article

Systemic Practice and Action Research is currently edited by Robert Flood

More articles in Systemic Practice and Action Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().