Graph-Based Entropy for Detecting Explanatory Signs of Changes in Market

Yukio Ohsawa ()
Additional contact information
Yukio Ohsawa: The University of Tokyo

The Review of Socionetwork Strategies, 2018, vol. 12, issue 2, 183-203

Abstract: Abstract Graph-based entropy, an index of the diversity of events in their distribution to parts of a co-occurrence graph, is proposed for detecting signs of structural changes in the data that are informative in explaining latent dynamics of consumers’ behavior. For obtaining graph-based entropy, connected sub-graphs are first obtained from the graph of co-occurrences of items in the data. Then, the distribution of items occurring in events in the data to these sub-graphs is reflected on the value of graph-based entropy. For the data on the position of sale, a change in this value is regarded as a sign of the appearance, the separation, the disappearance, or the uniting of consumers’ interests. These phenomena are regarded as the signs of dynamic changes in consumers’ behavior that may be the effects of external events and information. Experiments show that graph-based entropy outperforms baseline methods that can be used for change detection, in explaining substantial changes and their signs in consumers’ preference of items in supermarket stores.

Keywords: Graph-based entropy; Explanatory signs of change; Marketing (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
http://link.springer.com/10.1007/s12626-018-0023-8 Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:trosos:v:12:y:2018:i:2:d:10.1007_s12626-018-0023-8

Ordering information: This journal article can be ordered from
https://www.springer ... ystems/journal/12626

DOI: 10.1007/s12626-018-0023-8

Access Statistics for this article

The Review of Socionetwork Strategies is currently edited by Katsutoshi Yada, Yasuharu Ukai and Marshall Van Alstyne

More articles in The Review of Socionetwork Strategies from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().