Improving Matching Process with Expanding and Classifying Criterial Keywords leveraging Word Embedding and Hierarchical Clustering Methods

Yutaka Iwakami (), Hironori Takuma and Motoi Iwashita
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Yutaka Iwakami: Nork Research Co., Ltd
Hironori Takuma: Chiba Institute of Technology
Motoi Iwashita: Chiba Institute of Technology

The Review of Socionetwork Strategies, 2020, vol. 14, issue 2, 193-204

Abstract: Abstract Matching processes, such as the selection of producers of advertising content corresponding to specific products or the screening of job applicants based on predefined requirements, have become important operations required by enterprises. Such problems generally include several keywords representing the matching criteria, but it is difficult for enterprises to expand and classify criterial keywords properly to improve the matching performance. This study proposes solutions to this issue by extracting criterial keywords from social networking services (SNSs) based on word embedding and by classifying the obtained keywords via hierarchical clustering. This approach will enable enterprises to gather and prioritize criterial keywords more accurately to improve their matching processes.

Keywords: Matching process; Word2Vec; Hierarchical clustering; NLP; SNS; Semantic analysis (search for similar items in EconPapers)
Date: 2020
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DOI: 10.1007/s12626-020-00063-4

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