The Integration of Artificial Intelligence and Video Production Skills in Workplace Development: A Study from the Perspective of Vocational Training

Chia-Sung Yen and Shu-Chen Yang ()
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Chia-Sung Yen: National Chin-Yi University of Technology
Shu-Chen Yang: National University of Kaohsiung

The Review of Socionetwork Strategies, 2024, vol. 18, issue 2, 373-386

Abstract: Abstract This paper explores the potential impact of artificial intelligence (A.I.) and video production skills on workplace development, focusing on the perspective of vocational training. With the rapid growth of A.I. technology, it is essential to investigate how learners acquire video production skills under the guidance of A.I. and imagine the possibilities for their future career development. This study examines the process of learning video production skills in the A.I.-dominated era and explores learners’ perceptions and expectations of their career development trajectory. This study adopts a qualitative approach, primarily through focus group interviews and thematic analysis. The findings of this study indicate that video-making skills are crucial in online marketing. While artificial intelligence enhances efficiency, human creativity remains indispensable. Integrating A.I. into training can improve learning outcomes. Recommendations include emphasizing hands-on experience, personalized learning paths, and collaborative learning.

Keywords: Artificial intelligence; Video production skills; Workplace development; Vocational training (search for similar items in EconPapers)
Date: 2024
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DOI: 10.1007/s12626-024-00162-6

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