Adoption of Rainwater Harvesting: a Dual-factor Approach by Integrating Theory of Planned Behaviour and Norm Activation Model

Nagarajan Shanmugavel () and Rema Rajendran ()
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Nagarajan Shanmugavel: Alagappa Institute of Management, Alagappa University
Rema Rajendran: Noorul Islam Centre for Higher Education

Water Resources Management: An International Journal, Published for the European Water Resources Association (EWRA), 2022, vol. 36, issue 8, No 18, 2827-2845

Abstract: Abstract The objective of the study is to identify the factors that lead to the adoption of rainwater harvesting in enabling sustainable ground water. The Theory of Planned Behavior and Norm Activation Model has been adopted. The sample consists of 400 participants who were either constructing and likely to construct houses have been considered for the study. Structural Equation Modelling was used to analyze the data. The study results exhibited the adoption of rainwater harvesting, and the moderation effect of intention to acquire rainwater harvesting knowledge on the relationship between environmental concern; environmental responsibility and rainwater harvesting. Based on the results, significant theoretical and practical implications have been made.

Keywords: Environmental concern; Environmental responsibility; Personal norm; Subjective norm; Theory of planned behavior; Norm activation model; Rainwater harvesting (search for similar items in EconPapers)
Date: 2022
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Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:spr:waterr:v:36:y:2022:i:8:d:10.1007_s11269-022-03179-0

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DOI: 10.1007/s11269-022-03179-0

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