Design and Simulation of Coopetition as Lead Generating Mechanism

Maxim Shlegel and Nikolay Zenkevich

No 10466, Conference Papers from Graduate School of Management, St. Petersburg State University

Abstract: This paper considers coopetition as form of interaction between companies and agents. As the method to analyse coopetition internet-based platform is used and modeled. The most important part of the research is simulation of lead-generation internet-based platform. As a result, potential industrial impact that can be caused by a lead generating internet platformbased coopetition among companies, which operate in one industry.

Keywords: coopetition; internet-based platform; lead generation; agent-based simulation (search for similar items in EconPapers)
Date: 2017
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