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Responsible Innovations and Value Creation: The Case of Leading Russian Companies

Yury Blagov ()

No 8604, Conference Papers from Graduate School of Management, St. Petersburg State University

Abstract: Creating social value through philanthropy continues to be the most favorable goal of the corporate social performance of leading Russian companies due to the implicit social contract that was created in the mid of 1990s. Nevertheless, since the mid 2010's some companies have started to reorient their philanthropic support into the innovative creation of "true" shared value. The above mentioned social contract is not violating but rather developing towards more rational business choices. From the prospective of well known Carroll's pyramid of CSR it is suggested that the relative priority of philanthropy is likely to be changing.

Keywords: responsible innovations; value creation; shared value; implicit social contract; philanthropy; Russia (search for similar items in EconPapers)
Date: 2016
New Economics Papers: this item is included in nep-cis and nep-ino
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