Entrepreneurial and Market Orientations Effects in Mexican Small Business Performance

Alfonso Martín-Rodríguez, Gonzalo Maldonado-Guzmán and María del Carmen Baustista-Sánchez

Advances in Management and Applied Economics, 2025, vol. 15, issue 2, 5

Abstract: The entrepreneurial orientation and market orientation are present in the current management literature not only as two essential strategic orientations for the growth and development of enterprises but also as two variables that have a close relation with business performance. Therefore, when organizations, especially small and medium size ones, line up the entrepreneurial orientation and market orientation with their goals and aims, there is a higher probability of getting a high level of business performance. Thus, this empirical research attempts to identify the existing relation between entrepreneurial orientation and market orientation as well as their relationship with business performance by using a sample of 316 small and medium size enterprises in Aguascalientes State (Mexico). The results obtained show, on one hand, the close link between entrepreneurial orientation and market orientation and, on the other hand, that both entrepreneurial orientation and market orientation have a significant and positive influence in business performance. Â JEL classification numbers: M31.

Keywords: Entrepreneurial orientation; Market orientation; Business performance; SMEs. (search for similar items in EconPapers)
Date: 2025
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