IDENTIFYING TOURISTS WITH SUSTAINABLE BEHAVIOUR A STUDY OF INTERNATIONAL TOURISTS TO THAILAND

Hannarong Shamsub () and Louis Lebel ()
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Hannarong Shamsub: RMIT University Vietnam Ho Chi Minh City, Postal: VN
Louis Lebel: Unit for Social and Environmental Research Chiang Mai University, Postal: TH

Journal of Advanced Research in Management, 2012, vol. 3, issue 1, 26-40

Abstract: This study proposed a set of indicators and then measured sustainable behaviour patterns of international tourists to Thailand A post visit index based on 12 questions about self reported practices was used to measure sustainable behaviour with respect to local economy society and culture and the environment Associations between scores on the behavioural index and various other descriptors of tourists were explored using binary logit regression Sustainable behaviour was found to be associated with region where a tourist comes from income level of the country where the tourist resides profession duration of stay in the host country nature of tourist attraction and whether or not visitors were part of a group tour Practical policy measures for attracting tourists with more sustainable behaviour as well as modifying those with low sustainability are proposed

Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:srs:jemt00:v:3:y:2012:i:1:p:26-40

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