 Cashless Payment in Tourism An Application of Technology Acceptance ModelNuri Wulandari ()
Journal of Advanced Research in Management, 2017, vol. 8, issue 8, 1550-1553 Abstract: Technology has given a profound impact on how tourism industry develops in the recent decades One of the important technology advancement area is cashless payment system It has been suggested that cashless payment system can enhance tourism experience and provide competitive advantage to market destinations Currently governments are actively promoting a cashless society in tourism sector However the study of the acceptance of tourists on cashless payment technology in destinations is still rarely found This study aims to investigate the acceptance of cashless payment using Technology Acceptance Model TAM To achieve the objective a survey was carried out to confirm the relationship between cashless acceptance attitude and the behavioral intention of cashless technology In addition Perceived Risk Reducer and Familiarity were also introduced to the model The study found drivers of attitude regarding acceptance of cashless payment system and an understanding on how customer s response to the idea of using cashless payment in tourism setting Date: 2017 There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:srs:jemt00:v:8:y:2017:i:8:p:1550-1553 Access Statistics for this article Journal of Advanced Research in Management is currently edited by Ramona PIRVU More articles in Journal of Advanced Research in Management from ASERS Publishing |
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