Towards the innovation-focused industry development in a climate of digitalization: the case of Russia

Tatiana Vitalievna Pogodina (), Vera Grigoryevna Aleksakhina, Vladimir Arsenjevich Burenin, Тatiana Nicolaevna Polianova and Lenar Albertovich Yunusov
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Tatiana Vitalievna Pogodina: Financial University under the Government of the Russian Federation, Russian Federation
Vera Grigoryevna Aleksakhina: University of Technology, Russian Federation
Vladimir Arsenjevich Burenin: Moscow State Institute of International Relations, Russian Federation
Тatiana Nicolaevna Polianova: Moscow State Institute of International Relations, Russian Federation
Lenar Albertovich Yunusov: Moscow State Institute of International Relations, Russian Federation

Entrepreneurship and Sustainability Issues, 2019, vol. 6, issue 4, 1897-1906

Abstract: Aims: the purpose of this paper is to determine, based on an analysis of innovation processes within industry, some of the key issues in and priorities for the management of the technological development of the national economy through the example of Russia. Results: the paper identifies some of the key trends in and characteristics of the development of Russia’s industrial complex and the potential for integrating it into the world economic system using the tools of marketing. The authors prove that in today’s realities it is advisable to develop appropriate organizational-economic forms of entrepreneurship to stimulate innovation activity. The paper identifies some of the key factors influencing investment processes in machinery manufacturing (workforce qualifications, production volume, dynamics of demand for the sector’s output, level of innovation activity within the sector, etc.). Conclusions: the paper identifies a set of key marketing tools for stimulating innovation processes within the industrial complex in a climate of the development of a digital economy in Russia by reference to different phases in the lifecycle of the innovation process. The authors identify the key focus of innovation activity, which is a focus on the creation of network added value. The paper brings forward a client-oriented model of expanded innovation process based on the building of technological chains by industrial companies.

Keywords: industrial complex; technological development; tools of marketing; digital economy; technological platforms (search for similar items in EconPapers)
JEL-codes: O10 O30 (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (5)

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Persistent link: https://EconPapers.repec.org/RePEc:ssi:jouesi:v:6:y:2019:i:4:p:1897-1906

DOI: 10.9770/jesi.2019.6.4(25)

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