Economic strategy of diversification of enterprise activities under conditions of globalization

Mergul Chemirbayeva (), Zhanat Malgarayeva () and Almagul Azamatova ()
Additional contact information
Mergul Chemirbayeva: Narxoz University, Kazakhstan
Zhanat Malgarayeva: Narxoz University, Kazakhstan
Almagul Azamatova: Narxoz University, Kazakhstan

Entrepreneurship and Sustainability Issues, 2020, vol. 8, issue 2, 1083-1102

Abstract: In modern conditions of globalization and economic integration, increased competition, instability of consumer demand, enterprises in order to ensure financial and economic stability and reduce commercial risks need to use modern development strategies and models of interaction with other market participants, which, in turn, requires improved management, mainly based on the priority of the production diversification strategy, since the diversification process is innovative, causing the use of systemic techniques and technologies of a new type, a new organization of labor and production. The article is devoted to the analysis of the economic strategy for diversifying the activities of light industry enterprises based on the implementation of innovative approaches to management, including organizational design, project management, costs, human capital, etc. The article shows that today there is no single strategy that can be used to ensure optimized performance and achieved competitive product prices.

Keywords: industry; light industry; cluster analysis; diversification; strategy; globalization; economic conditions; production volume (search for similar items in EconPapers)
JEL-codes: M21 O11 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://jssidoi.org/jesi/uploads/articles/30/Chemi ... of_globalization.pdf (application/pdf)
https://jssidoi.org/jesi/article/747 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ssi:jouesi:v:8:y:2020:i:2:p:1083-1102

DOI: 10.9770/jesi.2020.8.2(65)

Access Statistics for this article

Entrepreneurship and Sustainability Issues is currently edited by Manuela Tvaronaviciene

More articles in Entrepreneurship and Sustainability Issues from VsI Entrepreneurship and Sustainability Center
Bibliographic data for series maintained by Manuela Tvaronaviciene ().