The effectiveness of funds spent on the campaign with regard to the results of the elections in the Slovak Republic

Marcel Lincényi () and Jaroslav Čársky ()
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Marcel Lincényi: Alexander Dubček University of Trenčín, Slovakia
Jaroslav Čársky: Alexander Dubček University of Trenčín, Slovakia

Entrepreneurship and Sustainability Issues, 2021, vol. 8, issue 3, 356-366

Abstract: The research study thematically focuses on the effectiveness of financing selected campaigns of political parties in elections to the National Council of the Slovak Republic. The authors examined the relationship between the funds spent by selected political entities on the election campaign with regard to the final ranking in the electionsThe analysis confirmed a new trend of declining financial resources spent in the election campaign since the parliamentary elections in 2020, which occurred after the validity of legislation that limits the amount of money spent on the campaign in the Slovak Republic. The research also showed that the leaders and managers of political parties have not yet begun to focus on the effectiveness of the funds spent on the campaign, as they have to spend twice as much money on 1% of the election profits as two years ago. The authors recommend for campaign organizers use of the latest marketing methods and techniques to be able to more effectively convince potential voters in an increasingly challenging election campaign.

Keywords: political party; finance; campaign; economics; Slovak Republic (search for similar items in EconPapers)
JEL-codes: F50 F68 Z11 (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:ssi:jouesi:v:8:y:2021:i:3:p:356-366

DOI: 10.9770/jesi.2021.8.3(23)

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