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Images of agri-tourism: evidence from Germany

Katia Laura Sidali

Journal of Global Scholars of Marketing Science, 2014, vol. 24, issue 1, 77-88

Abstract: Based on a classical approach, this paper analyses the cognitive and affective properties of attitude and develops a structural equation model to explain the determinants of preference for farm tourism. The findings of this study reveal that attitude and large-sized families have a positive influence on choice. Furthermore, it appears that the traditional image of German farm tourism has been replaced by a more dynamic one. However, this tourist form still has to cope with stereotypes as well as a perceived deficit of quality standards.

Date: 2014
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DOI: 10.1080/21639159.2013.852912

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