Consumer innovativeness: a domain-specific perspective of information acquisition and choice

Wooyang Kim, James M. Hunt and Richard A. Lancioni

Journal of Global Scholars of Marketing Science, 2015, vol. 25, issue 1, 17-36

Abstract: This study examines how experiential brand factors are related to perceived domain-specific innovativeness. We further investigate how domain-specific innovativeness predicts the phase of innovation diffusion. To accomplish these objectives, we employ an integrative perspective of consumer innovativeness and decision process. Results suggest that information utilization, diagnostic attributes and post-purchase behavior are important predictors of consumer innovativeness. In addition, consumer innovativeness predicts the diffusion of new product adoption. The findings and implications are discussed.

Date: 2015
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

Downloads: (external link)
http://hdl.handle.net/10.1080/21639159.2014.984890 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:jgsmks:v:25:y:2015:i:1:p:17-36

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/RGAM20

DOI: 10.1080/21639159.2014.984890

Access Statistics for this article

Journal of Global Scholars of Marketing Science is currently edited by Seong-Yeon Park

More articles in Journal of Global Scholars of Marketing Science from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().