Sustainable Marketing in Asia and the World

Juran Kim and Ralf Schellhase

Journal of Global Scholars of Marketing Science, 2015, vol. 25, issue 3, 195-197

Abstract: This special issue of the Journal of Global Scholars of Marketing Science , "Sustainable Marketing in Asia and the World", features four articles selected from papers presented at the Global Marketing Conference held on 15-18 July 2014 in Singapore. The articles in this special issue discuss recent issues in sustainable marketing theory, research and practice in Asia and the world. Special issue topics incorporate environmental, social and economic sustainability developments.

Date: 2015
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DOI: 10.1080/21639159.2015.1044700

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