Global Parents, Local Partners: A Value-Chain Analysis of Collaborative Strategies of Media Firms in India

Geetika Pathania-Jain

Journal of Media Economics, 2001, vol. 14, issue 3, 169-187

Abstract: This article sheds light on the adaptive strategies of global media companies that have recently entered India, with special emphasis on their collaborative alliances with local companies. The evidence points to the tendency for collaborative alliances to serve as conveyor belts for the one-way transmission inwards of global industrial practices and structures. This article suggests that Indian television has begun its journey down the path leading toward its integration into the global television system.

Date: 2001
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DOI: 10.1207/S15327736ME1403_3

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