Public Television Programming Strategy Before and After Competition: The Greek Case

George Tsourvakas

Journal of Media Economics, 2004, vol. 17, issue 3, 193-205

Abstract: This study analyzes the changes introduced to public television programming by commercial competition. The examination of Greek television programs from 1987-1989, before free competition began, and 1990-1992, after competition was introduced, reveals after competition public television broadcasters developed similar programs to those of their private counterparts.

Date: 2004
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DOI: 10.1207/s15327736me1703_5

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