Competition for Viewers and Advertisers in a TV Oligopoly
Hans Jarle Kind,
Tore Nilssen (tore.nilssen@econ.uio.no) and
Lars Sørgard
Journal of Media Economics, 2007, vol. 20, issue 3, 211-233
Abstract:
This study considers a model of a TV oligopoly where TV channels transmit advertising and viewers dislike such commercials. It is shown that advertisers make a lower profit the larger the number of TV channels. If TV channels are sufficiently close substitutes, there will be underprovision of advertising relative to social optimum. This study also finds that the more viewers dislike ads, the more likely it is that welfare is increasing in the number of advertising-financed TV channels. A publicly owned TV channel can partly correct market distortions, in some cases, by having a larger amount of advertising than private TV channels. It may even have advertising in cases where advertising is wasteful per se.
Date: 2007
References: Add references at CitEc
Citations: View citations in EconPapers (47)
Downloads: (external link)
http://www.tandfonline.com/doi/abs/10.1080/08997760701290708 (text/html)
Access to full text is restricted to subscribers.
Related works:
Working Paper: Competition for Viewers and Advertisers in a TV Oligopoly (2006) ![Downloads](/downloads_econpapers.gif)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
HTML/Text
Persistent link: https://EconPapers.repec.org/RePEc:taf:jmedec:v:20:y:2007:i:3:p:211-233
Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/HMEC20
DOI: 10.1080/08997760701290708
Access Statistics for this article
Journal of Media Economics is currently edited by Nodir Adilov
More articles in Journal of Media Economics from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst (chris.longhurst@tandf.co.uk).